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PPC Advertising: What Is It & Does It Work?

Have you recently scrolled through your favorite social media and seen an advertisement for something you were just talking about with someone about just the other day? The ad revolution may seem a tad creepy, but it can be an incredible tool to place your business directly in front of people who are desiring a product or service you offer. Some business owners try to set up PPC advertising campaigns, but they do not find the success they thought they would achieve. Whether you’ve tried setting up PPC ads before or have never even made the attempt, OE Marketing can take over the campaign process and provide you with substantial ROI.

ppc advertising

OE Marketing takes the guesswork out of PPC advertising campaigns and allows you to focus on aspects of your business that need your attention. 

How Do PPC Ad Campaigns Work?

PPC ad campaigns are not inherently difficult to set up. However if they are not properly optimized for your industry, goal, and audience, they will not deliver the results you desire. To launch an ad campaign, you must first:

  1. Conduct Keyword Research
  2. Decide on Your Goal 
  3. Create Ad Copy
  4. Identify the URL that Will Be Used
  5. Bid on Keywords
  6. Decide When the Ad Will Run

Once the above have been completed, the ad campaign can be launched. It is important to perform ongoing monitoring to ensure all aspects of the campaign run smoothly. It’s possible the time of day the ad is running isn’t effective, so you may need to change it to a different time. Negative keywords are beneficial to prevent your ad from being displayed to unqualified leads. Ongoing ad management can be time consuming, which is why it is best to trust OE Marketing with your PPC advertising campaign so you can devote your valuable time to other parts of your business. 

How Much Do PPC Ads Cost?

PPC stands for pay-per-click, meaning you only pay for the ad when a user clicks on it. PPC advertising pricing doesn’t have a set cost because each keyword costs a different amount to bid on. Bids can be as low as $0.01 and as high as $1,000 or more for each click. The price for each click largely depends on the popularity of the PPC ad keyword. 

PPC advertising is a pay-to-play game. However, that doesn’t mean you have to drain your entire ad budget on just one keyword. Bidding on low to medium competition keywords that still have high search volumes can help your ad appear in front of users without breaking the bank. In fact, this method can help you reach a wider audience than dumping all of your money into one high competition PPC ad keyword. 

Is PPC Advertising the same as Ads on Facebook?

PPC ads refer to any digital ad that costs the advertiser a set amount each time the ad is click. PPC ad strategy can be used on targeted Facebook ads to help you appear in front of Facebook users who are most likely to complete your call-to-action (CTA). PPC ads are also used on search engines and platforms such as Google, Yelp, Trip Advisor, Bing, and others. With ads on Facebook, advertisers have the opportunity to direct leads to a variety of different actions. With ads on search engines, advertisers can only direct the lead to a specific web page. Ads on Facebook can prompt leads to click on a button that says learn more, contact the company directly, book an appointment, and a variety of other actions. 

Digital PPC advertising is a wonderful way to reach new qualified leads, but it does take a significant amount of time to set up and manage the campaign correctly. When you have to manage orders, employees, finances, and other aspects of your business, it can be difficult to dedicate the necessary amount of time to your PPC ad campaign. OE Marketing is here to help you launch a successful PPC campaign that helps drive more leads to your website. If you want Facebook advertising services, we can help with that too. Don’t wait — contact us now for more information about our ad services for your business.


OE Marketing is ready and available to assist you with all of your digital marketing needs. Fill out the form or reach out to us via email. We look forward to working with you!

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OE Marketing is here to take digital marketing off of your shoulders, so you can get back to business and fuel your passion.
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