A question we are asked time and time again is, “ How much do Facebook ads cost ? ” The answer truly varies from business to business. Depending on your goal, the amount spent on Facebook ads may be higher or lower on certain campaigns. The best way to create positive ROI is to utilize targeted Facebook ads. Local business owners have usually heard of Facebook targeted ads, but they aren’t sure how to set these up. These ads are more than just an awareness ad. They zero in on a niche audience to promote the highest conversion rates.
Facebook targeted ads are usually paid for with an upfront budget. When the campaign is set up, a daily or total budget is set. Each time a lead clicks or views the ad, a small cost is subtracted from the budget until it is all gone.
The following pricing terms at the most common for Facebook ads:
A daily budget is best for business owners who want to test which days produce the highest results with their Facebook marketing. Since the budget is a constant in the experiment, it is easy to identify which days have the highest ROI. Then, the budget can be moved around to advertise more on certain days of the week.
A total budget is a great option for those who want to have Facebook advertising running at all times while using Facebook’s algorithm. This option for Facebook ads allows the campaign to be set up and run without monitoring the daily results. Business owners who are advertising a special event or one-off special typically find this method of budgeting for Facebook ads to be the most beneficial because they are seeking the highest exposure each day.