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Frequently Asked Questions & Digital Marketing Knowledge Center

How Long Does It Take To See Results From Digital Marketing?

The amount of time it takes to see results from any digital marketing efforts depend on numerous factors. Certain services (like PPC ads and email marketing) can provide almost instantaneous results whereas other long-term strategies (like SEO) will produce slower results. In order to obtain the highest ROI from your digital marketing services, it is important to align the campaign with the goal. Some campaigns may provide reports in just a few days and long term projects may take six months to a year to show results. 

If you need customers to find your store for a sale going on next weekend only, your business would see the greatest results from short term strategies. On the other hand, if you provide products and services that are of value to your customers all year long, a long-term SEO strategy would help increase your SEO ranking and allow your website to be easily found in the first few pages of search results. 

The best way to see the highest ROI from your marketing budget it to combine short term and long term strategies for use across all of your marketing channels. 

What Is SEO or Search Engine Optimization?

SEO is a long term strategy that requires proper web design and development along with an exceptional content marketing strategy. Before creating the content for an SEO strategy, extensive keyword research must be conducted in order to understand what your audience is searching for online. 

What Is The Difference Between SEO, SEM, and SMM?

These buzz word acronyms are quite distinct and should be used in combination with one another to create a strong online marketing strategy. SEO (Search Engine Optimization) is a long-term strategy focused on organic traffic. SEM (Search Engine Marketing) and SMM (Social Media Marketing) are short-term strategies that involve paying for sponsored advertisements. Both SEO and SEM take place on popular search engines such as Google and Bing whereas SMM takes place on Facebook, Instagram, Pinterest, and other platforms. 

What Is PPC or Pay-Per-Click Advertising?

PPC  (short-hand for Pay-Per-Click advertising) is a short-term digital marketing tactic. Rather than building a long-term strategy, you can "pay to play" on search engines and social media platforms. This strategy involves keyword research and bidding on low and high volume keywords your potential customers are typing during their decision making process. 

What Is The Difference Between CPM, CPC, CPL, CPA, CPS, and CPI?

All of these acronyms describe a different method for big payment in PPC advertising. Depending on your desired goal, one payment may be better to execute than another. 

CPM: Cost-Per-Impression (per 1,000 measurable impressions)
CPC: Cost-Per-Click 
CPL: Cost-Per-Lead
CPA: Cost-Per-Action
CPS: Cost-Per-Sale
CPI: Cost-Per-Install

What Does Mobile-Friendly Mean?

Mobile-friendly refers to a website's ease of use on a tablet or smartphone. Websites must be able to appropriately scale down images, text, columns, menus, and more to fit on smaller devices. It is now best practice to begin designing a website's mobile version before designing the desktop site because nearly 60% of Internet activity is completed on a mobile device.

What Is UX Design?

UX is short-hand for User Experience. The ultimate goal of any website design should be to provide any user with an easy to use site that is memorable. The more positive the user experience, the more likely the user is to return to your site. 

From easy navigation and few required clicks to nice layouts and easy to complete calls to actions, an exceptional UX design can take quite a bit of time. Furthermore, ADA compliance should be considered for all industries. While it is not currently required for all businesses as of Q1 in 2020, it is best practice to prepare for the future sooner than later. ADA compliance on your site will ensure every user has a positive experience.

Does My Business Need To Be On Every Social Media Platform?

Your business should be in front of those you wish to convert into customers. If half of your prospects are on Facebook and the other half are on LinkedIn, you should focus your efforts on those platforms. Say you have 2% of your prospects on Pinterest and the other 98% are evenly distributed between Twitter, YouTube, and Quora, you would want to focus most of your efforts on the latter and a small amount of time to Pinterest. 

You should always aim to be where your future customers are at, not just where you prefer to spend time online. Each post must be tailored to the audience and platform you are on in order to come across as authentic. 

Why Do I Need To Hire a Marketing Agency?

The Internet is always evolving and changing, as is digital marketing. The way we market online may stay the same for six months or just six days. Between algorithm updates, best practices, and the latest trends, it can be hard to keep up with it all. This is especially true when you need to manage payroll, schedules, customer requests, appointments, inventory, training, and all of the other aspects of your business that need you the most.

A digital marketing agency is built to focus only on digital marketing strategies and tactics that will make your business succeed. Leads will be delivered right to your store and/or website, and you will make new sales without having to spend a single moment on marketing. When you trust the experts, you will see a greater ROI on your marketing budget and you will have less to worry about on your plate. 

Leave the marketing to us and get back to your business. Our assistance will help you refuel your passion for business and bring you more customers.  

What Free Resources Are Available To Me?

Find out what your competitors are doing by obtaining a report! Once you see what works for them, you can implement similar strategies to attract leads to your website. 

You have access to our FREE SEO checklist to help you prepare your website for search engine crawlers. We have created free resources below so you can easily gather more information about the latest digital marketing trends.

Our FREE SEO Checklist Is Now Available!

DOWNLOAD FREE SEO CHECKLIST NOW

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OE Marketing is here to take digital marketing off of your shoulders, so you can get back to business and fuel your passion.
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