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Mobile-friendly refers to a website's ease of use on a tablet or smartphone. Websites must be able to appropriately scale down images, text, columns, menus, and more to fit on smaller devices. It is now best practice to begin designing a website's mobile version before designing the desktop site because nearly 60% of Internet activity is completed on a mobile device.
UX is short-hand for User Experience. The ultimate goal of any website design should be to provide any user with an easy to use site that is memorable. The more positive the user experience, the more likely the user is to return to your site.
From easy navigation and few required clicks to nice layouts and easy to complete calls to actions, an exceptional UX design can take quite a bit of time. Furthermore, ADA compliance should be considered for all industries. While it is not currently required for all businesses as of Q1 in 2020, it is best practice to prepare for the future sooner than later. ADA compliance on your site will ensure every user has a positive experience.
Find out what your competitors are doing by obtaining a report! Once you see what works for them, you can implement similar strategies to attract leads to your website.
You have access to our FREE SEO checklist to help you prepare your website for search engine crawlers. We have created free resources below so you can easily gather more information about the latest digital marketing trends.
