Each business owner can expect to see a different cost of Facebook ads that work for them and their business. Some will spend as low as $100 per week and others will need to spend as much at $2,000 or more each month. Targeted Facebook ads must be properly set up in order to maximize the ROI of your Facebook marketing budget. We’ve seen time and time again where business owners set up un-optimized campaigns and begin to question “ Do Facebook ads work ?” When you turn to OE Marketing, you can expect to garner more leads than you thought possible through Facebook advertising.
Facebook advertising is based on a set budget, so the amount you spend on Facebook ads each month is largely dependent on two factors: goals and audience size. The more broad your goals are (i.e. be seen by 5,000 people), the lower the cost will be for Facebook targeted ads. On the flip size, if your goals are more specific (i.e. garner 10,000 clicks), the cost will be higher since specific goals require specific outcomes. The same can be applied to the audience. Broader audiences are easier to reach, so it costs less to advertise. Specific, niche audiences are typically smaller and not online the entire day, so the price for advertising to these individuals rises.
Targeted Facebook ads work when campaigns are properly set up from day one. You must know what goal a specific ad is trying to achieve. Facebook ads have three primary objectives:
If you want to drive individuals into your store, you wouldn’t want to set up an awareness campaign. All too often business owners aren’t sure where to start, and they wind up setting up the wrong campaign. If the campaign isn’t correct, the goals for Facebook ads will be unachievable.