Digital Marketing Certifications

The Social Marketing Certification indicates competency and proficiency in the tactical applications of the essential elements of social marketing, including social media strategy, community building, content marketing and social media advertising.

The Social Marketing Certification indicates competency and proficiency in the tactical applications of the essential elements of social marketing, including social media strategy, community building, content marketing and social media advertising.

The Google Analytics Individual Qualification proves competency basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.

The #TwitterFlightSchool Video Certification demonstrates highly proficient use and skills needed to effectively advertise on Twitter. The certification proves the mastery of using video to engage with audiences on Twitter. In addition, it proves full understanding of using video advertisements on the Twitter Ads platform.

The Google Ads Search Certification proves mastery in using Local Inventory and Local Catalog ads to drive online and in-store traffic, helping connect retailers with shoppers and boost business, and understanding how Showcase Shopping ads impact consumers at the start of and throughout their purchase journey.

The Google Ads Measurement Certification proves mastery in translating marketing objectives into measurable actions, measuring sales, app downloads/installs and/or leads, and analyzing insights from conversion tracking data. In addition, the certification proves mastery in choosing the right attribution model for business goals.

The Google Ads Search Certification proves mastery in developing a Google Search strategy with wider company marketing plan,  generating a plan to increase leads, sales or web traffic using Google Search, and  creating a plan to reach new/existing customers with Google Search Audiences.

The Google Ads Search Certification proves mastery in developing a Google Display strategy with wider company marketing plan, generating a plan to increase awareness, consideration, action and retention using Google Display, & creating a plan to reach new/existing customers with Google Display Audiences.

The Google Ads Search Certification proves mastery in understanding how YouTube's value for creators, users and advertisers can drive brand performance along with understanding how to leverage YouTube audiences to deliver more relevant ads to your consumers at every stage of their journey that drive action.